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Effective: March 1, 2011
This Privacy Policy relates to the Services that Cross Pixel Media, Inc. provides to media buyers and data sellers through the "Cross Pixel Targeting Platform."
CROSS PIXEL MEDIA, INC. (www.crosspixel.net), a company headquartered in New York ("Cross Pixel"), is the provider of enhanced online ad targeting services that utilize "Cross Pixel Targeting Cookies". Cross Pixel Targeting Cookies provide non-personally identifiable preference information ("Cross Pixel Preference Data") that helps our advertisers display targeted advertising to specific users in the future. Cross Pixel Targeting Cookies are based on standard "cookies" that are created through "pixel tags".
1. COLLECTION OF PREFERENCE DATA
Cross Pixel collects Preference Data including "cookies" and "pixel tags". Cookies are small text files that web servers send to a user's computer when they visit a website. Cookies are stored as text files on the user's internet browser, and can be accessed by web servers when the user returns to a website or goes to another website. Cookies are used by companies to collect and send information about a user's website visit. Cross Pixel uses cookies to provide information to advertisers on a user's web browsing activity as a means to tailor more highly relevant online advertisements for that user. Cross Pixel cookies cannot be used to access any other data on a user's hard drive, or to personally identify them. There are two ways a user can opt out of Cross Pixel's collection and usage of anonymous information:
- Block all cookies (from Cross Pixel and everybody else) by globally or selectively disabling cookie use in the browser configuration; or
- Opt out of the Cross Pixel cookie to block only Cross Pixel cookies. You may click here to opt-out of data collection and targeting cookies from Cross Pixel. Be advised that if you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and each browser.
Additionally, Cross Pixel is a member of the Network Advertising Initiative
("NAI")
and follows the NAI's
Self-Regulatory Principles, which allows a user to opt-out of any or all NAI members' behavioral targeting from a single opt-out page. To find out more, and opt-out of NAI member cookies, click here. We encourage
everyone to read the privacy policies of any web site they visit.
Pixel tags are small strings of html or JavaScript code that provide a method for delivering a graphic image on a Web page or other document. Pixel tags allow the operator of the Web page, or a third party who serves the pixel tag, to set, read, and modify the Cross Pixel targeting cookies. Pixel tags may also be used to obtain information about the computer being used to view that Web page such as the IP address of the computer that the tag is sent to, the time it was sent, the user's operating system and browser type, and similar information.
We use information collected at various times and by pixel tags and cookies placed on several Web sites in order to deliver our service to advertisers and create a more targeted advertising experience for the user.
As part of its service, Cross Pixel does NOT collect any personally identifiable information from Users. Cross Pixel also does NOT store any personally identifiable information such as name, address, telephone number, social security number or e-mail. As a result, we have no way of tying any of the information we collect back to a particular User.
Some of our Data Providers, Displaying Publishers and Networks may place their own cookies on a user's internet browser outside of the Cross Pixel service; however Cross Pixel has no access to or control over these cookies.
Although some of the data contained in the cookies generated on a user's internet browser is also written to the Cross Pixel database, this is done solely in an aggregate form, for reporting, analysis and accounting purposes with Cross Pixel's clients. Cross Pixel does not obtain or maintain separate data for a given user on its servers.
2. USE OF PREFERENCE DATA
As described above, Cross Pixel
stores aggregated data on its servers. We may share such aggregate,
non-personal information with Publishers, and Networks in connection with
reporting and accounting needs as well as with other unaffiliated third parties
for various purposes such as statistical or educational analysis. Cross Pixel
does not share non-aggregate (user-level) data. Furthermore, as a member of the NAI, we do not target users on the basis of precise health conditions or treatments. For a full list of our interest segments, click here, then click the "Guest Login" option located at the bottom of the user login area.
We disclose Cross Pixel Preference
Data, and information derived from Cross Pixel Preference Data, to our customers
in the ordinary course of our business. We indicate to our customers a user's
membership within a Preference Data segment at various times. For example, we
may tag an anonymous user as a member of a segment when the user views certain
Web pages that are operated or controlled by a Data Provider. Our customers may
use a user's membership within a segment to display advertisements and other
content that are targeted to the user. Our customers may also use third-party
service providers, acting on behalf of those customers, to display advertising
or other content that reflects a user's membership in a segment. We do not
authorize our customers to resell or sublicense Preference Data to third
parties.
We may share Cross Pixel
Preference Data with third-party service providers (e.g., data storage and
processing facilities) in order for those service providers to perform business
functions for us or on our behalf.
We may also disclose Cross Pixel
Preference Data if we believe that we have a legal obligation to do so.
Cross Pixel policy is to retain
our anonymous log file data for up to ninety days. This data
is kept in an anonymous form and used for analysis purposes only, not for the
delivery of any targeted advertisements or other content.
Also, in the event Cross Pixel is
merged into another company, or another company acquires all or substantially
all of Cross Pixel 's assets, including, without limitation, in the event
of bankruptcy, all data compiled or owned by Cross Pixel may be among the
items transferred in that transaction. In such event, all the data will
continue to be governed by this Policy.
3. HOW IS OUR INFORMATION SECURED AND
PROTECTED?
We maintain reasonable
physical, electronic, and administrative safeguards to protect all our data
from accidental, unauthorized or unlawful access, use, modification,
disclosure, loss, or destruction. The data is kept on a secure server and we
restrict access to the data solely to authorized users. No security measures,
however thorough, are perfect and there can be no absolute assurance of
security and therefore, we cannot and do not offer an absolute guarantee or
warrant the security of the information we possess.
4. CHILDREN UNDER 13 YEARS OF AGE
The services of Cross Pixel are
not intended for or directed at persons under 13 years of age. We do not
knowingly solicit or collect any personally identifiable information including
not from children under the age of 13, nor do we market our products or
services to children under the age of 13.
5. CHANGES TO OUR POLICY
We may revise this Policy at any time.
We encourage you to visit this page periodically to review our current Policy
so that you will always know what information we gather and how we may use that
information. Any and all updates to our policy are posted here, and our partner
Networks and Publishers are also notified.
6. CONTACTING US
Should you have any questions in regards
to this Policy or Cross Pixel's privacy practices, please contact our
representatives at the following email and they will be more than happy to
clarify and assist you in any way possible: info@crosspixel.net or by
mail/phone at: 494 8th Avenue, NY, NY 10001 (212) 259 0400
Contact Us
Questions? Interested in learning more?
Contact us using the information below.
494
Eighth Ave. Penthouse
New York, NY 10001
Phone
(212) 259-0400
Fax (646) 380-3659
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